Trawlers of the future are taking shape After a long analysis phase, it was decided to place the order with Astilleros de Murueta in Bilbao, Spain. The first steel was cut and the keel laid in July
Economics Royal Greenland is the largest producer of cold water prawns and the market leader of ever expending seafood products. The company belongs to Greenland and catches their primary raw materials and the clear ice cold water from there.
The company has its modern part of hunting and fishing culture, which is always existed there and the catches are made with deep respect in Greenland nature and people.
Royal Greenland has focus on quality and refuses to compromise. In this way Royal Greenland has been a reliable supplier and a trust world partner since Today is the company still in lead and extended itself as the most innovated and competitive player on the market.
Whether if its own brand, as a supplier of private labels or via directed sells to the industry. For more than years has Royal Greenland been associated with the first class seafood.
Royal Greenland cooperates with private and public research institutions in order to continue developing their processing, distribution techniques and production. Royal Greenland brand value Applying the Maslow hierarchy of needs, one may argue that Royal Greenland customers seek for self-esteem, recognition and status; they believe that being seen with the Royal Greenland products brand will fulfill these needs.
Therefore, the value added to its customers is more intrinsic, being that is a physiological need the act of eating. Royal Greenland Royal Greenland However we may say that Royal Greenland stands in between level 1 and 2 of the Maslow Pyramid and maybe some may argue also between level 3, so that it can be also associated to a kind of luxury level of food and restaurants.
Anyway is mainly a physiological need, the customers go for best in the balance of quality facing price. In their webpage they have a catalogue with of different kind variation of the seafood that they offer. In Royal Greenland marketing it is in matter; at their products have high quality standards.
Royal Greenland is proud to present a broad range of high quality seafood products from their own fisheries and from selected suppliers around the world. If there are any complains about the products or about the services, the company takes them serious and they take professional action towards and try to avoid that happening again.
Price — For centuries, Royal Greenland has been associated with high quality seafood at affordable prices. Royal Greenland, have a price that most customers can afford. Royal Greenland gives the customers the products what they pay for.
The customers can be sure that Royal Greenlands products get delivered o time and in a perfect condition. When dealing with perishable food products and especially frozen goods, it is extremely important to keep temperature constant during transportation and storage.
In order to retain the high, natural quality of their products they are checked all the way from production, through storage to the customer by their Quality Control Team.
In Denmark the company is distributing in different Danish supermarkets such as Irma and Fotex Promotion — They use as promotion mainly their homepage. There the customers can find information about the company, the quality of their products, the way they prepare their products.
Strategic Analysis For in depth analysis, to start with we need to identify the elements which affect the strategic decision; strategic position and strategic choice. We used the Ansoff matrix to show how Royal Greenland stands concerning Markets and Products as it is shown below. The company in its mature phase reveals that is the time to look for new segments or new markets.
The time seems right for diversification by new product in new markets. It is based on low psychic distance, low cultural distance and low geographic distance. Our assignment is about Far East countries and Polynesian Islands. That means that they already have knowledge with the Far East culture, and are ready to export to more Far East countries a brow.
Royal Greenland is the biggest seafood company in Denmark. Royal Greenland is a large and complex organization with subsidiaries in a number of countries around the world. The global economic is downturn, we should keep currently market share and develop the new market.
We will go along 4 steps. We will describe more detail the general and specific criteria that is mention above. In step one, we have the micro level. In the first step we analysis IMS International market selection.
We chose New Zealand, China and Philippines. We will mainly look at those three countries political and economic factors.Royal Greenland AS - Strategic SWOT Analysis Review provides a comprehensive insight into the companys history, corporate strategy, business structure and operations.
The report contains a detailed SWOT analysis, information.
Analysis section Mission and vision Royal Greenland is company which produce process and distribute seafood products. Royal Greenland’s vision is to be an internationally recognized, trend-setting, and preferred supplier of seafood products.
The history of Greenland is a history of life under extreme Arctic conditions: currently, an ice cap covers about 80 percent of the island, restricting human activity largely to the coasts..
The first humans are thought to have arrived in Greenland around BC. Their descendants apparently died out and were succeeded by several other groups migrating from continental North America.
Royal Greenland A/S - Company Profile & SWOT Analysis, is a source of comprehensive company data and information. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a ˚ view of the company.
Our flight from Toronto will land at the former US air base of Kangerlussuaq. From there, we follow the longest road in Greenland (at twenty kilometres!) to our disembarkation point, where Zodiacs await to take us to the Ocean Endeavour.
Methodology section My report will be based on the top part of marketing process. The first thing I am going to find out about company’s mission and vision to get a better overview of the overall purpose of an organisation, in our case Royal Greenland company.